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Automate Your Application with
Email Event Web-hooks
Start with Email API
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The Problem
What happens after the email is sent?
Many applications rely on email to communicate with users, whether it's onboarding,
notifications, invoices, or transactional messages.
However, most systems struggle to answer a simple question:
What happens after the email is sent?
Without an event-based system, teams face several limitations:
No Real-Time Visibility
Developers and product teams cannot easily track whether an email was opened, clicked, or delivered. This makes it difficult to measure engagement or understand if users are actually interacting with your emails.
Missed Automation Opportunities
Without real-time email events, applications cannot trigger workflows based on user engagement.
For example:
activating onboarding flows
updating user life-cycle status
triggering follow-up notifications
These missed opportunities lead to slower product adoption and weaker customer engagement.
Manual Data Synchronization
When email engagement data is not automatically synced, teams must manually update systems such as CRM platforms, analytics tools, or internal dashboards.
This creates operational friction and delays insights.
The Solution: Mailtarget Email Webhooks
Mailtarget Webhooks allow your application to receive real-time event notifications whenever email activity occurs.
Instead of polling the API for updates, Mailtarget sends an HTTP POST request to your web-hook endpoint containing the event data. Your application can then process the event and trigger automated workflows instantly.
Supported email activity events include:
Event
injection
Email has been successfully relayed to Mailtarget
delivery
Email has been sent to the recipient's email server
open
Recipient opened the email
click
Recipient clicked a link
delay
Temporary delivery issue
bounce
Email delivery failed
Real Use Case Examples
Below are some common ways teams use Mailtarget Webhooks in production systems.
Update User Activity
When Email Is Opened
When a user opens a product email, that interaction can be used as a strong signal of engagement.
Your system can automatically:
Mark the user as active
Trigger onboarding workflows
Update CRM activity logs
Increase engagement scoring
This allows product teams to track real user behavior instead of relying only on email delivery metrics.
Trigger Product Workflows
When Users Click a Link
A link click often indicates intent. For example, if a user clicks a pricing page link inside an email campaign,
your system could:
Trigger a sales notification
Assign the user to a sales pipeline
Send a follow-up email
Unlock specific features in
the product
This creates event-driven automation based on real customer intent.
Automatically Handle
Delivery Failures
Email bounces can harm sender reputation if not handled properly. Using webhook events, your system can automatically:
Flag invalid email addresses
Remove recipients from mailing lists
Update customer records prevent repeated sending
to unreachable addresses
Unlock specific features in
the product
This creates event-driven automation based on real customer intent.
How Mailtarget Webhooks Work
Mailtarget Webhooks follow an event-driven architecture.
This architecture allows your system to respond instantly
whenever email activity occurs.
Get the Email Webhooks Integration Guide
Learn how to receive real-time email events and build event-driven workflows inside your application.
Build Event-Driven Email Automation
Email engagement data should not stay inside your email platform.
With Mailtarget Webhooks, you can bring those events directly into your application and turn them into automation, insights, and smarter product experiences.
Start Building with Mailtarget Webhooks
Webhook Documentation
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